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Distribution and marketing

In this topic, we explore two important areas of the music industry: how sound recordings are distributed to the public, and how creators can reach audiences through marketing.

A man in a white shirt sitting in front of some musical instruments. A man in a white shirt sitting in front of some musical instruments.

Video credit: Tiffany Orvet, Daniel Sundström, Eric Ivar Persson, Christine Miller, Nikki Skelly, Jeff Noble, Tony Bollas, Kelly Wright, Oasis Nguyen, Tobias Leo Nordquist, Ponny Höijer, William Engström, Parapix