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A woman sitting in a recording studio A woman sitting in a recording studio

Creator marketing

2 min read

What is creator marketing?

Creator marketing is about storytelling to build awareness; it’s about connection and growing a fan base to drive sales and streams.

Marketing is the process that informs the public that are available to be streamed or purchased. It’s the buzz and attention created for the , usually the artist, and their sound recordings.

Most areas of marketing for will be done by the record label’s in-house teams, but it’s not uncommon for them to hire external professionals to take care of certain areas. If you’re an artist, sometimes known as a artist or creator, it will be up to you to carry out your own marketing activities, which also means putting together your own budget. Independent self-releasing artists can hire specialist marketers or agencies that can help them.

What works for one artist’s marketing may not always work for another. There are a number of strategies that can be used as part of the marketing opportunities that target new and existing audiences or promote new artists. The aim is to grow a fan base and get them listening to the music.

Some of these strategies include:

  • Public Relations (PR)

  • Social media and advertising

  • Playlists

  • Direct Marketing

Video credit: Tiffany Orvet, Daniel Sundström, Eric Ivar Persson, Christine Miller, Nikki Skelly, Jeff Noble, Tony Bollas, Kelly Wright, Oasis Nguyen, Tobias Leo Nordquist, Ponny Höijer, William Engström, Parapix