a or with can be a powerful way for to get their music in front of a bigger audience, earn , and increase their exposure. It’s not unusual for a creator to get a big bump up in their career from having one of their musical works or sound recordings used on a popular TV show or in other audiovisual media.
Depending on whether just the musical work is used with the audiovisual media or a pre-existing sound recording is also used, a can include either or both the for the use of the musical work and the needed for the use of the sound recording. Learn more about this in our Music Creators' Rights topic.
Here are some ways creators can go about getting their sound recordings synchronized with audiovisual media:
Work with a music licensing agency
There are several music licensing agencies that offer to help creators get their musical works and sound recordings synchronized with audiovisual media. These agencies have relationships with and who on behalf of the creators they represent.
Create musical works specifically for sync
Some creators write musical works specifically for sync opportunities. This can involve researching current trends in the media industry and creating musical works that fit the specific needs of different audiovisual media projects.
Image credit: Cottonbro Studio