While this list isn't exhaustive, we've listed some other common roles or industry parties a Anyone who contributes to creating or performing a musical work, a live performance, or a sound recording. might encounter. People in these roles can be employed in-house at a A company that invests in, manufactures, distributes, promotes, and monetizes sound recordings on behalf of the artist. or other music organization or work independently and be hired by record labels, A person who represents the interests of one or multiple creators, including artists, songwriters, music producers, or other roles. or creators to perform their specific roles.
Music Lawyers
Music Lawyers specialize in the music industry, providing legal advice and representation to creators, record labels, and other industry people and organizations. They handle matters such as contract negotiations, Using a protected musical work or sound recording without the permission of the rights holders in cases where such permission is required by copyright law., and Creations of the mind, such as copyrighted works, performances, sound recordings, patented inventions, registered designs, or trademarks. disputes.
Music Public Relations
Music Public Relations, or PR, professionals are responsible for managing the public image, reputation, and promotion of creators. They work to create positive publicity, manage media relations, and promote creators and their music through various channels.
Live Agents
Live Agents book and manage live performances for In the context of music, a creator playing a musical work live or on a sound recording.. They negotiate contracts, handle logistics, such as travel and accommodations, and work closely with People or entities that organize concerts and other live performances events and People or companies that organize and promote live music events, such as concerts, music festivals, and other live performances. to make sure the event is a success.
Live event organizers
Live event organizers are responsible for organizing concerts and other live music events. They negotiate A sum of money is paid to rights holders and performers for live performances, typically in front of a paying audience. with live agents or A person who represents the interests of one or multiple creators, including artists, songwriters, music producers, or other roles. representing performers, collaborate with promoters, and pay the In the context of music, a solo performer or group of performers who perform a musical work live or recorded. and other performers for the show. They are also responsible for getting a A form of permission given to use copyrighted material, such as a musical work or sound recording, under certain conditions and usually for a fee. from the local Performing Rights Organization: a type of Collective Management Organization that administers rights and collects royalties on behalf of songwriters and music publishers when their musical works are publicly performed or broadcast. and paying the A sum of money paid for the permission given to use copyrighted material, such as a musical work or sound recording under certain conditions, and usually for a fee for the use of the performed An original musical composition with or without lyrics..
Promoters
Promoters are responsible for promoting and sometimes organizing live music events. They work closely with creators, usually the artist, and agents, to book performers, secure venues, and market the event to fans and potential audience members.
Merchandise Companies
Merchandise companies specialize in designing, manufacturing, and selling merchandise for creators. They create branded clothing, accessories, and other items that fans can buy online or at a live event to promote the creator and generate additional revenue.
Sync Licensing Specialists
Sync licensing specialists work to secure music licenses for use in film, TV, commercials, and other media. They negotiate contracts and fees and work closely with A company that represents songwriters, supporting their career development, monetizing musical works, and protecting copyrights. A person who selects and obtains licenses for the use of music works in film or television., and other industry professionals to make sure that the music is used appropriately and legally. We have more information on this on our pages on Synchronization Rights, and Marketing in Audiovisual Media.
Radio Pluggers
Radio pluggers work to get sound recordings played on the radio. They can work for a record label or be hired independently and build relationships with radio station managers and Disc Jockey: a person who curates and plays sound recordings to an audience. DJs can mix sound recordings together to create new and unique versions or mixes. to promote new releases and opportunities and negotiate airplay.
International Marketing Consultants
International marketing consultants specialize in promoting music in international markets. They work to understand cultural differences and preferences, develop marketing strategies, and build relationships with local industry professionals to help creators succeed globally.
Video credit: Tiffany Orvet, Dilun Riad Edmon, Pontus Norberg, Tobias Leo Nordquist, Ponny Höijer, William Engström, Parapix