Creator Marketing

Helping creators push their music further.

Creator marketing, or music marketing, employs a range of different tactics to promote music to listeners.

6 Pages

Creator Marketing

Creator marketing is about storytelling to build awareness; it’s about connection and growing a fan base to drive sales and streams.

2 min read

Music Public Relations

Music PR, or music public relations, is a communication strategy to create awareness and generate media coverage of artists and other creators.

2 min read

Social Media Marketing

Creators can grow their fan base and engage with audiences by using social media platforms.

3 min read

Playlist Marketing

Playlist marketing is placing songs or videos on lists that are curated by streaming platforms, radio stations and influencers.

3 min read

Direct Marketing for Creators

Direct marketing is a strategy that allows artists, their record label, or management, to directly contact subscribers with promotional content.

2 min read

Marketing in Audiovisual Media

Featuring musical works and sound recordings in audiovisual media, such as movies, TV shows, advertisements, or video games, can be a powerful promotional tool.

2 min read

Image credit: Jakob Vidkjær, Playminds

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