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Distribution and Marketing

In this topic, we explore two important areas of the music industry: how sound recordings are distributed to the public, and how creators can reach audiences through marketing.

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Hi my name is her0ism.

I’m a music producer based in LA, originally from Tokyo working with a lot of pop artists all over the world.

When a creator releases a song what they're doing is distributing it.

They can do that in physical format, like CDs and vinyl records or more commonly these days in digital format like streams or downloads.

This used to be something only labels could do for creators and artists who signed deals with them.

But now independent creators and artists everywhere can also access tools to distribute and market their own songs to build a global fan base.

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Video credit: Tiffany Orvet, Daniel Sundström, Eric Ivar Persson, Christine Miller, Nikki Skelly, Jeff Noble, Tony Bollas, Kelly Wright, Oasis Nguyen, Tobias Leo Nordquist, Ponny Höijer, William Engström, Parapix